Hustler® is one of the leading brands of zero-turn riding mowers in the world. Around the world, the Hustler® brand signifies innovation, strength, performance, and superior customer care. When Hustler® and their advertising agency, Redroc, realized Hustler’s website was ready for improvement, they chose White Lion to help lead the web development strategy.
A Strong Design and Development Partnership
With Redroc leading the design of an image-rich site, White Lion focused on generating a responsive website that could deliver the same exceptional user experience for desktop, tablet, and mobile users. Whether users are reviewing their favorite mower or comparing features across models, all the information is at their fingertips to find the right Hustler® mower for their needs.
Powerful Web Development Tools
Given the desire for unique features and future scalability, White Lion choose an open-source Laravel framework to develop the site. The custom back-end content management system (CMS) tools allow content owners to create and edit mowers, an extensive list of specifications, SEO keywords, and financing options. The CMS also provides preview functionality, permission controls, and landing page generation all while maintaining a strict style guide to ensure the website adheres to design standards as it grows.
Finding a Way to Connect Dealers to Customers
Additionally, White Lion integrated a Salesforce API to simplify the management of the vast network of Hustler® authorized dealers. The dealer locator provides a guided search to filter results by country, zip code, product line, and retailer type. That way customers can find the nearest dealer and know they specialize in the services needed.
Finishing Touches to Improve Performance
The end result: It was a great chance for us to work with Redroc Advertising who showed their creativity at every turn. And of course the folks at Hustler® got a modern and sleek website worthy of the Hustler® brand.
You can check it out the website here: www.hustlerturf.com
We play well with others
White Lion partners with a variety of agencies to provide top-notch web development support for their clients. Whether you’re a larger advertising or marketing agency, or a smaller public relations firm or design shop, our goal is to make you look good. Contact us to learn more about how we can help your agency.