Dollar Driver Club is a subscription-based golf club service that has revolutionized the way avid golfers purchase the world’s best drivers, clubs, and wedges. The process is incredibly simple – customers receive new clubs based on their selected size and brand and send them back once they are ready for a new model.
Dollar Driver Club provides an innovative solution to a previously untapped market, so they reached out in order to garner interest and determine the market potential through modern digital marketing techniques. Although they had a great service, the company needed to bring in more traffic and awareness to their brand.
White Lion suggested that a full-funnel digital marketing strategy would be most beneficial to bring more business to Dollar Driver Club. This included targeted Facebook advertising campaigns as well as efficient landing page optimization.
Concise and Creative Facebook Advertising
In order to drive conversions with the proper target market, White Lion developed a Facebook advertising campaign that consisted of pixel implementation, analytics reporting, and intriguing creative development. The ads were specifically targeted toward potential customers who fell in the same demographic as the golfing community.
Optimizing the Landing Page
Getting a potential customer to click on an advertisement is one task, but influencing them to submit their information is another. White Lion built and optimized a landing page so that A) it was visually appealing and provided a perfect user experience, and B) assisted the follow-up process with auto-responding emails. This allowed Dollar Driver Club to increase their conversion rate and receive more data on the interest building around their services.
Continuous Client Interaction
Throughout the entire digital marketing and development process, White Lion openly communicated with the client regarding the progress being made. These sessions included meetings over campaign performance dashboards as well as reviews a curated set of recommendations regarding the company’s next steps.
“I am very pleased with the low cost of email leads that White Lion delivered through Facebook.”