Known for creating the world’s first zero-turn mower, Hustler® has become one of the leading brands of riding mowers in the world. Across the globe, the Hustler® brand signifies innovation, strength, performance and superior customer care.
When Hustler® and their advertising agency, Redroc, realized Hustler's website was ready for improvement, they identified White Lion to help bring a new web presence to life. Key goals included highlighting Hustler’s storied history of innovation and providing users with comprehensive imagery, video, and specifications detailing the exhaustive features of their deep line of residential and commercial mowers.
With Redroc leading the design of an image-rich site, White Lion focused on generating a responsive front-end that could deliver the same fluid user experience for desktop, tablet, and mobile users alike. Whether reviewing their favorite mower or comparing features across models, users have all the information at their fingertips to find the right Hustler® mower for their needs.
The back-end tools allow content owners to create and edit mowers, an extensive list of specifications, SEO keywords, and financing options. Additionally, the marketing team is able to create one-off landing pages and customized promotional banners with easy to use tools that maintain the website’s established brand style guide.
Dealer Network Automation
The client expressed concern about populating and maintaining a dealer locator when they already had taken great pains to store this data in Salesforce. To streamline the management of the vast network of Hustler® authorized dealers, White Lion integrated the website with a Salesforce API to automatically update the site with dealer locations, logos, hours, and street view images. The resulting dealer locator provides all the information customers need without Hustler’s marketing team having to lift a finger.